Predictable AI spend in BigQuery: Introducing cost management for generative AI functions
The generative AI functions in BigQuery ( AI.GENERATE , AI.IF , AI.CLASSIFY , AI.SCORE , and more) bring large language models (LLMs) directly into your SQL, so a single query can
Virticle Desk · Edited to Virticle Standards
October 14, 2026
4 minute read
The human is the plot.
In short: Predictable AI spend in BigQuery: Introducing cost management for generative AI functions
What moved
The generative AI functions in BigQuery (`AI.GENERATE`, `AI.IF`, `AI.CLASSIFY`, `AI.SCORE`, and more) bring large language models (LLMs) directly into your SQL, so a single query can classify millions of support tickets or score each product review for sentiment.
This cleared Virticle’s weekday bar because it looks consequential for someone who is not giving a keynote — not because it won a thread.
Why a human should care
Ask what default, power relation, or daily ritual actually changed. If the answer is still “a demo,” this would not ship on Friday either.
Source
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